What is corporate culture?
Corporate culture begins with the vision of the organization. Normally, a vision is one sentence that describes what the organization's purpose is. With this vision, corporate culture defines, among other things, what a work environment is like, how employees relate to each other, what the most important core values and rules are, how communication takes place and how employees should behave. In short, corporate culture is what makes an organization unique.
Why is corporate culture important?
Corporate culture has always been important. However, it has become a popular topic of conversation over the past 20 years. This is because the modern workplace keeps changing. Besides the fact that the modern workplace calls for a strong company culture, it is also a must with most millennials. In fact, for them, culture is one of the main reasons they want to work for a company. And like it or not, Millennials do represent the generation of the future, and every company will have to deal with this employee group.
What are the benefits of a strong corporate culture?
1. Identity Culture contributes to an organization's identity and values. If you have a corporate culture that prioritizes goal setting and achievement, employees are more likely to set and achieve their own goals. 2. Retention and engagement A strong company culture makes it easier to attract, and perhaps more importantly, retain talent. When employees feel that they are truly part of the organization, they will feel more engaged and will stay longer. 3. Brand awareness Your culture also contributes to your brand awareness. Do you treat your employees well and do you have a good, pleasant, inspiring corporate culture? Then your customers will rate you better which ultimately leads to higher brand awareness and ultimately more profits.