Giving and receiving feedback training: the key to growth and collaboration

Feedback provides an essential breeding ground for growth and development. It gives you insight into your blind spots. But it also makes you aware of your strengths. Not everyone is naturally adept at giving and receiving feedback. A training course is therefore super valuable so that you can master the do's and don'ts of feedback.

What does it take for feedback to succeed?

Working with feedback can be exciting. A mature feedback culture, where people feel free to exchange feedback, does not develop overnight. People need to experience a safe environment in which they are open to learning from and with each other. In which they therefore dare to speak out. For this, psychological safety is a prerequisite. 

If you want to know everything about implementing feedback in teams or the entire organization, then Treams' Feedback Toolkit is highly recommended. In the Toolkit you read about the different phases you go through as an organization to make feedback successful. You get tools such as work forms and questionnaires and more background information. Below we look at a specific part: the feedback training.

Why give and receive feedback training?

The impact of feedback depends in large part on how the feedback is given. If it is not done in the right way, the recipient may perceive it as a personal attack. During a training course, your people get the skills to formulate and share feedback in a constructive way. That way, feedback becomes a gift. Your people will not only come to appreciate it, but will actively apply it.

How do you set up feedback training?

Setting up effective feedback training requires a structured approach. Here are the key steps:

1. Define purpose

What do you want to accomplish with the training? Possible goals are:

  • Raise awareness about the importance of feedback. You want your people to see how important feedback is for development and growth.
  • Develop skills to give and receive constructive feedback. This mainly involves feedback techniques that people need to master.
  • Implement feedback structurally within the organization. Consider workshop formats where people experience what it is like to give and receive feedback and what they can do with it.

2. Determine target audience

Think about what target audience the training is for. For example, are they office workers, executive professionals, managers or administrators? That matters for both the content and design of the training. Also consider the size of the group of participants. That, too, matters for how you design the training. 

3. Program design

Based on the purpose of your training, create a program for the training. You may want to provide one training, but you can also design a number of consecutive training sessions. Each training then builds on the previous training. An example of a series of trainings could be:

  1. training on the background and importance of feedback
  2. training in skills for giving and receiving feedback
  3. workshop in experiencing feedback exchange

Of course, factors such as time, budget, the number of participants and the culture of the organization affect the number of training sessions you can provide.

3. Making training interactive

Training is always intensive. Participants get a lot of information to process. It helps when you add interactive elements. That way you keep participants involved and give them the opportunity to better understand the material. For example, you can use:

  • Role-plays to mimic realistic situations. Let people experience what it is like to work with feedback. Do it low-key though and avoid any kind of insecurity.
  • Case studies to analyze feedback in real-world contexts. Have participants apply the knowledge they have gained to example situations. What goes well in the example, what should be different, how would they approach it?
  • Practical examples from the participants' own work environment. When have you faced feedback or when would you have liked to receive feedback? Always keep it safe and avoid personal attacks at all times!

Keep in mind that interactive sessions sometimes require multiple trainers or facilitators. Is the group of participants too large and need to be divided into smaller groups? Then engage more facilitators for certain forms of work.

4. The topics of feedback training

Good feedback training combines theory and practical exercises in recognizable situations. We list a number of topics that you can include in the training.

1. The basics of feedback
What makes feedback effective? In training, cover the core principles. Consider the proper intentions with which feedback is exchanged and separating person from behavior. Address the purpose of feedback, which is to facilitate growth and development. 

2. Giving Constructive Feedback
It is important that people know how to give good feedback. Feedback is only effective if the recipient can do something with it. All the do's and don'ts of feedback, with examples, can be found in Treams' Feedback Toolkit.

We highlight a few points that should at least be covered during Feedback skills training:

  • Make feedback specific
  • Employ a positive way of phrasing
  • Base it on actual observation
  • Share feedback in a timely manner
  • Speak from yourself

3. Asking for Feedback
The way you ask for feedback affects the feedback you receive. It helps the feedback giver if you ask specifically what you want feedback on. "What did you think of my way of presenting?" is clearer to answer than "What did you think? 

  • What specifically do you want to get feedback on?
  • About what moment or event would you like to receive feedback?
  • What do you want to accomplish with the feedback?

4. Receiving feedback
How a person receives feedback is personal. Thus, its impact on some will be greater, or different, than on others. In extreme cases, one person may easily disregard it while another may lie awake because of it. Receiving feedback is also something you can bring to attention. Discuss during training, for example:

  • How to stay open to feedback without getting defensive.
  • Be able to turn criticism into opportunities to grow.
  • Be able to actively listen and follow through to better understand feedback.

Receiving feedback is ultimately the crux of the whole story. That is where feedback has effective impact and where growth and development occurs.

Learn more about the impact of feedback

Curious about how feedback drives real change? Watch, read or listen to the inspiring stories of clients who are using feedback to move their organizations forward!

The structure of a feedback training course

When setting up the training, you depend on the time available and the number of sessions. A training session can range from a short workshop (2-4 hours) to a comprehensive training session (1-2 days) or a series of consecutive training sessions. 

What the structure and content of the training will look like depends on your target audience and available time, resources and budget. We can, however, give an example of what an effective structure of a feedback training course might look like:

Introduction (15-30 min)

Begin with an introduction of yourself and have participants briefly introduce themselves. Then discuss:

  • What the purpose of the training is.
  • Briefly explain the importance of feedback.
  • Take stock of what the experiences and expectations are.

The theory of feedback (45-60 min)

Then give attention to the background of feedback. Address the importance of feedback for development and growth. For example, discuss:

Handle conversation techniques. Specifically for feedback, consider models. Examples include:

  • What feedback is. For example, address the difference between positive and constructive feedback.
  • Why a feedback culture is important.
  • What psychological or even physiological reactions to feedback can be. What does feedback do to you?
  • Discuss the do's and don'ts of feedback. Teach participants to master the skills. 
  • Handle conversation techniques. Specifically for feedback, consider models. Examples include:
    • SBI model (Situation - Behavior - Impact)
      - Situation: Describe specifically when and where it happened.
      - Behavior: Objectively name the behavior observed.
      - Impact: Explain the effect on you or others.
    • 4G Model (Behavior - Consequence - Feeling - Desired Behavior)
      - Behavior: Describe what you observed.
      - Consequence: Explain what the impact was.
      - Feeling: Tell how you or others feel about it.
      - Desired Behavior: Indicate what you would prefer to see.

Practical exercises and role plays (60-90 min)

Move on to a section where you have the participants apply the knowledge they have gained. Consider exercises where they analyze examples of feedback. Is the feedback in the example given effective or ineffective?

You can also think of interactive exercises where participants get to work on giving and receiving feedback themselves based on a case study.

Optionally, you can also start working with role-plays simulating feedback conversations in work situations.

Dealing with resistance and emotions (30-60 min)

Now that people know a little more about feedback and may have experienced it a bit, you can discuss the emotional layer. After all, feedback does something to you. So how do you handle when you notice resistance or emotions?

  • What can you do when feedback is not well received?
  • How can you actively listen and summarize?
  • What do you do when you face defensive reactions?
  • What is the importance of empathy and open-ended questions?

Evaluation and conclusion (30 min).

Conclude with an evaluation and give participants space to reflect on what they have learned. Consider the following points:

  • Reflection on training.
  • What do participants bring with them?
  • Preparation of a personal action plan.
  • Feedback on the training itself.

Secure continuity

A training course is just the beginning. We mentioned earlier that the how and why of training is important to share. But for feedback to really succeed, it will have to take root in practice. A one-time training is an essential start, but it is not enough to achieve a mature feedback culture. 

If you want feedback to become a permanent part of the corporate culture, then follow-up is not to be underestimated. Consider regular communication on the subject, for example in internal mailings. Other important points are:

  • Regular follow-up sessions where feedback experiences are discussed. What are the participants' experiences now that they have worked with it in practice. What works and what doesn't? How can you improve?
  • Make feedback a standing agenda item in team meetings. For example, start by sharing positive feedback that has been exchanged in practice. You create a positive atmosphere and feedback comes back to mind in a pleasant way.
  • Leadership development where managers lead by example. Feedback alone strikes dead if you can't do anything with it. So it's super important for managers to learn how to have the conversation about feedback. What did you learn from the feedback and what are you going to do with it? So don't forget to also train your managers in a more coaching leadership style.
  • Make feedback exchange easy by providing a central digital environment in which both employees and managers can request and provide feedback. The Treams platform is an example of tooling designed to do just that. We list some of the benefits:
    • a central environment where all your feedback comes together
    • templates to solicit feedback
    • AI functionality to correctly formulate feedback
    • insight into the 360 degree feedback from the various stakeholders
    • Link feedback to your development plans and to goals
    • link feedback on skills to your ambition and next career steps

Want to know all about getting started with feedback and creating a mature feedback culture? Then sign up for the Treams master class on Feedback. It covers all the stages you go through as an organization.

Benefits of feedback training

As mentioned, an active and mature feedback culture requires more than just training. However, feedback training is very important for the success of feedback in most cases. Indeed, if people are not trained in giving and receiving feedback, feedback can backfire.

Therefore, the benefits of feedback training are:

  • feedback gets on the agenda; your people know it is important and that the organization expects feedback exchange from them
  • everyone gets the training so colleagues can also help each other in practice to exchange well-formulated feedback
  • questions about feedback can be asked directly
  • the do's and don'ts are taught so you can put them into practice
  • you experience in an accessible way what it is like to receive and give feedback, without it having an immediate impact on your work

Develop feedback training yourself or outsource?

You now have a better idea of what is involved in creating a feedback training course. With this knowledge, you can also better decide whether to design and deliver the training yourself or hire an outside trainer to do so.

We list the considerations for you:

  1. Expertise
    Do you have the right knowledge in-house? Not only in terms of content, but also for delivering the training and supervising sessions. If the answer to that question is yes, then you should consider conducting the training yourself. If the answer is no, then you would do well to bring in external help.
  2. Authority
    The saying "strange eyes compel" also applies here. Consider whether participants will take the training seriously if it is delivered by a colleague. If you have doubts about that, consider bringing in outside expertise.
  3. Costs and resources
    If you have all the expertise to create and deliver a training course yourself, in most cases it will be more economical than using an external provider. Keep in mind that it also takes a lot of time, and therefore money, internally to design a training course. Also consider what resources you will need. For example, sometimes external resources already have workbooks, etc. that you would have to design yourself. 
  4. Train the trainer
    A nice intermediate solution can be the "train the trainer" principle. An external trainer then ensures that internal people are trained who can then deliver the training. This is a great solution if there are many participants and training is to be given at multiple times.

In conclusion

Giving and receiving feedback training provides an important foundation for growth and cooperation within your organization. By normalizing and structurally applying feedback, it becomes a powerful tool for development and innovation. A training course helps your people to apply feedback properly and to make working with feedback their own. 

Several Treams customers have shared their real-world experiences with us. Read more about working with feedback in a self-directed organization and learn how a team lead played a vital role in normalizing feedback in the Treams customer stories.

Want to know more about how to successfully implement feedback in your organization? Contact us and we will be happy to tell you more about our feedback trainings.

This webpage was written by Iris Zonneveldt. The founder of Treams. This article was last updated Feb. 1, 2025. The following sources were consulted in the creation of this web page: Manooth University - Given and Receiving Feedback Guide., Treams and Karin de Galan - Self efficacy beliefs and training.. Do you have any questions about this content? Please contact us on 040 744 08 88 or send an email to info@treams.nl.

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